Southeast Missouri State University Redhawks Licensing

Frequently Asked Questions

Why Have A Licensing Program?
A trademark licensing program gives the University control over its logos and marks, thus, ensuring the quality and consistency of all of the University's merchandise. It also enables the University to generate revenue from the sale of merchandise bearing its logos and marks. The revenue is used to support and enhance many programs campus wide. Outside of the University, the trademark licensing program creates a cooperative and positive working relationship with the manufacturers and retailers who work with the University.

What Qualifies As A Trademark?
Any mark, logo, symbol, nickname, letter(s), word(s) or combination of these that can be associated with the University qualifies as a trademark.

What Products Can Be Licensed?
Students, alumni and fans generate many great ideas for new University products. Products will be considered and must be approved by the Associate Director of Athletics for External Affairs, Frank Cuervo. No products will be licensed without the approval of the Coordinator of Marketing & Promotions. This ensures all products associated with the University are of high quality and good taste and, ensures the non-approval of potentially hazardous items.

Who Needs A License?
Anyone wishing to use the marks, logos and symbols of the University must obtain a license.

What If You Do Not Get A License?
All products must be approved by the athletics marketing office. Failure to obtain a license or approval from the athletics marketing office would be grounds for the seizure of all non-approved merchandise bearing the University's marks. It also could result in jail time and numerous fines if convicted.

How Can You Obtain A License Application?
Anyone who wishes to obtain a license to produce merchandise must submit a license application. This application informs the University of how its marks will be used, what type of product the applicant makes, how the University is going to be represented, etc. Applications can be obtained by contacting the athletics marketing office. 

What Is The Licensing Resource Group?
The Licensing Resource Group (LRG) is the licensing representative for the University. As the University's representative, LRG is responsible for administering the licensing program, including processing applications, collecting royalties, enforcing trademarks and pursuing new market opportunities for the University.

Who Is Licensed With The University?
The athletics marketing office or LRG can provide a list of current licensees for the University's merchandise. It is typically much easier to work with an established University licensee than to try and license a new product or idea. Both the University and LRG can provide you with information on the products produced by all licensees so you can match your needs with the right company.

The "Officially Licensed Collegiate Products" label signifies merchandise has passed the standards of quality set forth by the University and a portion of the purchase is returned to the University.

Can An Alumni Or Student Group Sell Products Using The University's Marks As A Fundraiser?
Before contacting local manufacturers regarding new products, designs, or an idea for a fundraiser, be sure to check with the athletics marketing office. They will be able to identify local manufacturers to produce the items, saving everyone time and effort.

What About Using The University's Name Or Logo On A Web Site?
Every use of the University's trademarks requires permission from the athletics marketing office. The World Wide Web has made it easy for alumni, fans and supporters to build web pages with the University's name and logos, and the University appreciates this support. However, federal trademark laws require that the University control it's name and marks; therefore, the University must be very selective in granting permission in these and all instances. For more information, contact Frank Cuervo.

Who is responsible for the program?
The person responsible for the Trademark Licensing Program at
Southeast Missouri State University is:

Frank Cuervo
Associate Director of Athletics, External Affairs
One University Plaza - MS 0200
Cape Girardeau, MO 




Redhawks Athletics Athletics
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