Sponsorship

Demographics and Facts

SCORE BIG WITH SOUTHEAST MISSOURI STATE No other marketing or promotional opportunity matches the environment, the image and the tradition of Southeast athletics. The rivalries, the games, the crowds are all part of a sports event explosion sweeping across the nation. With it, your business can generate some of the most captivating and interactive publicity possible. College sports provide a vibrant, exhilarating image for your company. Your business becomes part of all the action and excitement.

You also become part of more that a century of athletic and academic achievements at Southeast. And now the Redhawks bring your business into one of the premier conferences in the nation, the Ohio Valley.

Fans Hold A Passion For Southeast Sports. Whether they're alumni returning to their alma mater, students in the midst of college life or just spirited Southeast fans; they support their Redhawks. When you tie your business to Southeast Sports with a corporate sponsorship, you'll take advantage of "borrowed equity" - a transfer of that same passion to your product of business. Fans identify with sports and they'll identify with your products. It is an effective and cost-efficient way of marketing your company.

Sports marketing works. A survey conducted by John Hancock Financial Services indicated two out of three fans felt more favorable toward a company involved in a local sports event. So take the advantage of all opportunities available through a corporate sports sponsorship with Southeast. Score big with the Redhawks.

WHO ROOTS FOR SOUTHEAST? Working professionals fill half the stands at each home athletic event. They have an average income of over $60,000 per household and fit in to the important 25 - 54 year-old age group. Eighty percent are married and come to the games with family and friends.

According to a study by USA Today, marketers find the student population (18-24) just as valuable. Students today have a larger disposable income and a better possibility of becoming brand loyal customers at an early age. More than 10,000 students attend Southeast Missouri State University with approximately 50,000 Southeast alumni living in the State of Missouri. With the Redhawks, you can reach vibrant, energetic people with the means to buy you products and services. Target the market you want with a Corporate Sports Partnership.

	HOW CAN FOOTBALL HELP YOU? An American Marketing Association report concluded fans look at scoreboards up to 44 times per quarter - as many as 176 times per game. Football draws an average of 50,000 fans every year. That yields a total of almost 9 million impressions each season from signage alone.

And that doesn't even include exposure possibilities like program advertising, sampling, corporate tie-ins or any of the other opportunities available with Southeast sports marketing. For example: With a program ad, your message would reach a circulation of nearly 10,000 readers.

We can design the perfect attention grabber for your company to drive sales and enhance your image. Sampling, corporate tie-ins, couponing and almost any other specialty promotion can help your company's image. If you're looking to an exciting way to entertain associates and clients, or to enhance a new sales incentive program, Redhawks football offers a wide variety of ticket and hospitality options including booster corral and group ticket discounts. It all comes down to increased exposure for your company at some of the biggest events in town. College football excitement comes to Cape Girardeau for every home game. Make your business part of it.

USE BASKETBALL TO MAKE YOUR BUSINESS POPULAR AND PROFITABLE Every men's and women's basketball game in the Show Me Center is a tremendous attraction. Up to 100,000 fans roar with Southeast basketball at the Show Me Center each year. With arena signage, you'll capitalize on that massive audience with a message visible to nearly all the fans. You can advertise to the circulation of nearly 10,000 fans that end up reading game-day programs from each men's and women's basketball game. Lots of fans equal lots of exposure.

If your company needs a wide market reach, consider opportunities at the Show Me Center.

CONTINUOUS EXPOSURE THROUGH BASEBALL AND SOFTBALL Spectators and players alike visit Capaha Park, the home of the Redhawk's baseball team. Over 180 games and numerous camps take place at the complex each year. With increased conference rivalries and increased exposure for the Ohio Valley Conference, your business could use the baseball and softball diamonds as major business developers.

Signage at Capaha Park will develop into one of the best bargains in Southeast's sports marketing repertoire. With one sign, your business will receive a full six months of continuous exposure from February until late August. You can also take advantage of all the possibilities at University Field, the home of the Redhawks softball team. There, you can target one of the most family oriented sporting events at Southeast.

CALL YOUR PLAY !!! As more people watch and participate in athletics, sports marketing's ability to reach and influence these customers has continually improved. For those in Missouri, Southeast Missouri State has some of the best college athletics and best publicity opportunities available. We can help your business grow through increased brand recognition; a positive, exciting image and all the tools needed to entertain your company's most important people.

You can see why businesses spend over 22 billion dollars on sports marketing each year.

CALL YOUR PLAY! WE'LL MAKE IT HAPPEN!